Folks

Identificar oportunidades para Negocios con Impacto Social

Cómo identificar oportunidades para negocios con impacto social

La identificación de oportunidades para negocios con impacto social implica un proceso multifacético que comienza con la exploración de problemas sociales significativos y termina con la creación de soluciones innovadoras y sostenibles. Los pasos clave para identificar estas oportunidades incluyen:

1. Análisis Detallado de Problemas Sociales:

La identificación comienza con un análisis minucioso de los desafíos sociales existentes en comunidades específicas. Comprender a fondo las necesidades y deficiencias permite a los emprendedores descubrir áreas donde sus habilidades y recursos pueden marcar la diferencia.

2. Investigación de Mercado y Demanda:

Evaluar la viabilidad comercial y la demanda del mercado es crucial. Este paso implica investigar si hay un mercado receptivo para soluciones innovadoras que aborden problemas sociales específicos.

3. Colaboración y Networking:

La interacción con otros emprendedores y expertos en el campo social es clave para descubrir nuevas perspectivas y oportunidades. La colaboración puede llevar al descubrimiento de ideas innovadoras y asociaciones estratégicas.

4. Tecnología y Herramientas Innovadoras:

El uso de la tecnología como herramienta puede ser fundamental para identificar y abordar problemas sociales emergentes. La innovación tecnológica puede proporcionar soluciones escalables y efectivas.

5. Evaluación de Impacto Potencial:

Evaluar el potencial de impacto a largo plazo de las soluciones propuestas es fundamental. Esto asegura que las soluciones no solo resuelvan problemas inmediatos, sino que también sean viables y beneficiosas a largo plazo.

Ejemplos de negocios con impacto social exitosos

Fairphone

Fairphone es una empresa que se destaca por su enfoque ético en la fabricación de teléfonos móviles. Utilizan materiales sostenibles y se enfocan en la justicia laboral en toda su cadena de suministro. Este enfoque ético y sostenible no solo aborda los problemas de explotación laboral y ambientales en la industria tecnológica, sino que también concientiza a los consumidores sobre la importancia de la sostenibilidad en la fabricación de productos electrónicos.

Fairphone 5: el móvil más sostenible da un paso adelante en cámaras y opciones de reparación en casa

Kiva

Kiva es una plataforma de préstamos en línea que conecta a prestamistas con emprendedores de países en desarrollo. Este modelo único permite a individuos y empresas prestar dinero directamente a personas que lo necesitan en todo el mundo. Al permitir que las personas brinden apoyo financiero directo a emprendedores y proyectos, Kiva ha democratizado el acceso al financiamiento y ha creado un impacto social significativo al empoderar a comunidades enteras para mejorar sus condiciones de vida.

Kiva U.S.

Patagonia

Patagonia es una empresa que ha integrado la sostenibilidad en el corazón de su modelo de negocio. Su compromiso con la fabricación de productos respetuosos con el medio ambiente y su defensa activa de políticas medioambientales han marcado un estándar notable en la industria textil. Además de crear productos de alta calidad y durabilidad, Patagonia dona el 1% de sus ventas a organizaciones que trabajan en la preservación y restauración del medio ambiente. Esta estrategia no solo resuena con sus clientes, sino que también promueve un cambio positivo en la conciencia ambiental y la responsabilidad corporativa.

Patagonia Brand Story - Brand The Change

Pasos prácticos para detectar oportunidades de negocios sociales

1. Identifica tu Pasión y Habilidades:

Comienza por reflexionar sobre tus pasiones y habilidades. ¿Qué te apasiona? ¿En qué áreas tienes experiencia o conocimientos sólidos? Al identificar tus fortalezas y lo que te apasiona, podrás enfocar tu búsqueda en problemas sociales donde puedas marcar la diferencia.

2. Investigación de Campo y Análisis de Problemas:

Realiza investigaciones en el campo, interactúa con la comunidad y lleva a cabo un análisis detallado de los problemas sociales existentes. Observa de cerca las necesidades no satisfechas o los desafíos persistentes que afectan a la sociedad.

3. Estudia Modelos de Negocio Exitosos:

Investiga y estudia modelos de negocios exitosos que hayan abordado problemas sociales de manera efectiva. Analiza cómo han identificado y resuelto esos problemas, así como los elementos clave que han contribuido a su éxito.

4. Identifica un Nicho Específico:

Enfócate en un nicho específico o una área donde creas que puedes generar un impacto significativo. Esto te ayudará a dirigir tus esfuerzos y recursos de manera más efectiva.

5. Validación y Feedback:

Una vez que hayas identificado una oportunidad potencial, valida tus ideas y recopila feedback. Habla con expertos, grupos comunitarios o posibles beneficiarios para comprender mejor las necesidades y verificar la viabilidad de tu propuesta.

6. Desarrolla un Plan de Acción:

Elabora un plan detallado que incluya tu visión, misión, estrategias clave y métricas para medir el impacto. Un plan sólido te ayudará a dar forma a tu negocio social y a mantenerte enfocado en tus objetivos.

Estos pasos prácticos proporcionan una guía inicial para los emprendedores sociales que buscan identificar oportunidades de negocios con impacto social. Al seguir estos pasos, podrán explorar, validar y desarrollar ideas que generen un impacto positivo en la sociedad.

About

We work to design your future so irresistible

At Folks, we are committed to creating responsible brands with social and environmental impact. We empower purpose-driven organizations to thrive in an increasingly complex and interconnected world. By uniquely combining insights from the humanities and social sciences with design, strategy and communication, we enable brands to navigate complex social issues with authenticity and impact, helping them build meaningful connections with their audiences, drive positive change and achieve sustainable growth.

Understanding cultural complexity is essential for brands looking to advance and authentically connect with diverse audiences. We apply insights from the humanities and social sciences to provide a deep understanding of cultural trends, behaviors and values. This allows brands to navigate cultural complexities and create resonant and impactful strategies.

Using cultural insights to anticipate future trends and inform long-term strategic planning.

Conducting immersive research to understand the lived experiences and cultural contexts of different audience segments.

Applying philosophical frameworks to understand the foundational beliefs and values that shape cultural contexts.

Identifying and analyzing emerging cultural trends that influence consumer behavior and market dynamics.

Identifying the cultural drivers that motivate consumer decisions and brand loyalty.

Segmenting audiences based on cultural behaviors and preferences to tailor marketing strategies effectively.

Integrating historical and cultural contexts into brand storytelling to deepen authenticity and resonance.

Facilitating workshops that leverage cultural insights to inspire innovation and creative problem-solving.

In a competitive market, a strong and authentic brand identity is essential for standing out and creating lasting connections with audiences. Our Branding services focus on developing unique, purpose-driven identities that resonate with consumers and reflect the core values of your organization.

Helping brands articulate their purpose and mission, ensuring they align with core values and societal expectations.

Crafting positioning strategies that highlight your brand’s unique value proposition and differentiate it from competitors.

Structuring brand portfolios to create clarity, synergy, and effective market segmentation.

Conducting thorough assessments of your brand’s current position, strengths, and areas for improvement.

Creating distinctive visual elements that capture the essence of your brand and ensure a cohesive brand presence.

Developing compelling verbal elements that communicate your brand’s story and ensure consistency in tone and voice.

Define the values ​​and behaviors that will guide the culture of your brand and the people in your organization.

Advising on the integration of ethical considerations into branding strategies, ensuring alignment with core values and fostering trust with audiences.

Establishing and expanding networks of partners, suppliers, customers, and other key stakeholders to create a robust and interconnected business ecosystem.

The communication is key to the success of brands, we offer specialized strategies that enable purpose-driven brands to deeply connect with their audiences. We help brands navigate and communicate complex issues such as sustainability, gender, climate and social justice, in an authentic and effective manner, respecting their unique identity and differentiation.

We craft stories that reflect your brand's values and mission, resonating with audiences and creating genuine connections.

We develop strategies to address and communicate complex and sensitive topics respectfully and constructively.

Crafting compelling narratives that communicate your brand’s sustainability efforts in a way that aligns with your unique values and mission. We ensure these stories reflect your brand’s personality and resonate with your audience.

We help brands communicate their efforts and achievements social responsibility, strengthening their credibility and trust.

Utilizing critical theory to analyze and critique cultural narratives, power structures, and societal norms, providing brands with a deeper understanding of the socio-political landscape.

We advise on creating inclusive messages that promote diversity and equity.

We use the power of stories to inspire and mobilize audiences towards positive actions.

Developing content that reflects local cultural nuances and values, building stronger connections with regional audiences.

Ideas

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Todo está cambiando

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General Inquiries

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We are a completely remote and digital studio, but sometimes we are in these locations:

Valencia, SP
Madrid, SP
Mexico City, MX

Approach

Designing
life-centered
businesses

Customers’ lives are constantly shaped by unpredictable global forces. According to recent statistics, 72% of customers say that external factors influence their lives more than ever, while 60% indicate that their priorities change depending on what is happening in the world. At the same time, 95% of B2C and B2B company executives recognize that customers change faster than companies can adapt.

Thoroughly understanding customers, whose expectations constantly fluctuate, becomes crucial for businesses. Adopting a life-centered vision involves being aware of the economic, social and cultural forces that influence life and finding ways to respond to them by creating value for all.

This approach facilitates the construction of more adaptable and flexible businesses, with greater diversification and responsibility in the face of social challenges. It is essential to recognize that the era in which companies focused exclusively on maximizing profits is over. Contemporary business models transcend their own borders and are integrated into social and environmental systems, caring about their well-being and using these aspects as drivers of innovation.

For example, Nike is not just a sportswear brand; challenges stereotypes and gender roles and promotes access to sport for all. Therefore, companies that opt for life-centered strategies are willing to boldly innovate in all aspects of their operations, better positioning themselves to remain relevant and thrive in an ever-evolving environment.

Finally, the future demands designing new paths in an unprecedented scenario, where creativity and imagination become allies to forge a better future.

Values and areas that we use as drivers of innovation

For a brand or organization to have a transformative impact on the planet and culture today, it is essential to operate based on the values of cooperation, reciprocity, generosity, and adaptation.

These principles are inspired by the concept of Regeneration, which involves being conscious of our environment and future challenges, giving more than we receive to generate the greatest positive impact possible, and innovating to adapt quickly to changes.

Additionally, it is crucial for brands to continually surprise, exceeding expectations in every experience. These attributes are fundamental for leading and thriving in the current and future context.

A conscientious approach to our responsibilities towards society and the environment to delve into human truths and address issues and needs correctly. We recognize all living beings as strategic assets, adopting a life-centric approach that builds value not only for customers but for the entire ecosystem, integrating ethics and awareness into every aspect of our business strategy.

With an infinity of choice possibilities, loyalty fades away; building an interconnected vision is essential. By creating sustainable long-term relationships and contributing strategically, we forge interconnected ecosystems of people, organizations, and companies with shared values. By positively differentiating ourselves, we build a vision that transcends expectations, connecting brands and customers in a network of shared meaning.

The speed of adoption and instant feedback are defining the success of brands. We are confronted with the reality of shifting frameworks and the need to respond to increasingly elevated expectations. In this dynamic context, our ability to continuously adapt, innovate, and maintain an agile mindset allows us not only to survive but to thrive amidst complexity and the rapid pace of change.

In an environment of heightened expectations, the ability to continually exceed customer expectations becomes essential. To achieve this, we must design extraordinary experiences that resonate with the needs and aspirations of our audience. By anticipating constantly evolving demands, embracing agility, and offering solutions that not only satisfy but also inspire, we create a lasting emotional bond with customers.