FOLKS IS A STRATEGIC DESIGN STUDIO AT THE INTERSECTION OF BUSINESS, TECHNOLOGY AND SOCIETY. FOLKS IS A STRATEGIC DESIGN STUDIO AT THE INTERSECTION OF BUSINESS, TECHNOLOGY AND SOCIETY.
Folks is a strategic design studio focused on addressing complex and systemic challenges between business, technology, and society. We go beyond aesthetics to deliver strategic solutions that provide clarity, meaning, and direction.
We begin by identifying and mapping the needs of all stakeholders—people, non-humans, and the planet. This holistic approach ensures that every branding or strategic design decision aligns with broader societal and environmental impacts, grounding our work in life-centered research.
Sustainable and Inclusive Strategy
Our strategy phase incorporates regenerative, inclusive, and responsible design principles. We craft brand and product strategies that go beyond business goals, embedding sustainability, diversity, and long-term social impact into the core of the project.
Collaborative Design and Innovation
Leveraging systems thinking, circular design, and foresight, we develop innovative products and services that are adaptable, forward-thinking, and sustainable. This ensures the solutions are relevant for today's challenges and future opportunities, while fostering meaningful user and cultural experiences.
Cultural Transformation
We embed purposeful narratives and align brand values with corporate culture to drive lasting change. By considering the entire product lifecycle and its impact on people, non-humans, and ecosystems, we create responsible businesses that thrive by contributing to a fairer and more sustainable future.
Anticipate change and design the future of your organization.
Approach
We recognize that today's organizational problems are increasingly complex and systemic. That's why we partner with philosophers, social scientists, engineers, designers, and strategists to gain a deeper understanding of the context and reality surrounding each project.
We bring a unique, interdisciplinary approach to strategic research, creating solutions that not only solve today's challenges but also prepare your business for what's next.
Process
01. Problem Framing
We start by diving deep into your organization to identify key challenges and opportunities.
02. Systems Mapping
Using systems thinking, we map out the interconnections within your organization and its environment.
03. Trends Exploration
By identifying emerging trends and weak signals, we help you anticipate changes that could shape your industry's future.
04. Futures design
We create multiple future scenarios to prepare your organization for potential disruptions and long-term opportunities.
05. Co-Creation Workshops
Through workshops, we collaborate with your team to design solutions that align with gathered insights.
06. Actionable strategy
We turn research insights into actionable strategies, ensuring your organization can implement changes effectively.
Services
Research is the foundation of every successful business strategy. It not only uncovers insights that drive long-term growth but also brings people together in workshops to co-design innovative solutions. By understanding the complexities of your market and collaboratively shaping the future, your organization can lead with confidence.
Your brand is more than just a logo. It’s a promise, a purpose, a movement.
At Folks, we believe that a brand has the power to shape industries and inspire action. We don’t just create visual identities; we build brands that are deeply rooted in values, culture, and purpose. Our strategic branding approach goes beyond aesthetics, combining purpose-driven storytelling with design systems that communicate who you are and why you matter. We craft brands that resonate emotionally, culturally, and socially, making them catalysts for change in their industries.
Process
01. Brand Discovery
We dive into your organization’s mission, values, and goals to understand the core of your brand.
02. Positioning and Strategy
We define your unique position in the market and develop a strategy that aligns with your purpose and audience.
03. Identity Creation
We craft a cohesive visual and verbal identity that authentically reflects your brand’s values and ambitions.
04. Cultural Alignment
We ensure your brand resonates with the right cultural and societal trends, making it relevant and future-proof.
05. Implementation
We roll out your brand across all touchpoints, ensuring consistency and clarity in every interaction.
06. Brand Evolution
We continuously refine and adapt your brand to ensure it remains relevant and impactful as your business grows.
Services
Your brand is the voice of your business. It’s how you connect with your audience, differentiate yourself in the market, and build lasting trust. By crafting a brand rooted in purpose, you can inspire action and lead change.
Design digital experiences and new ways to connect.
Approach
Digital isn’t just about technology—it’s about creating human-centered experiences.
At Folks, we believe that the true power of digital lies in its ability to create meaningful connections between people and technology. We design digital products and services that prioritize the user, ensuring every interaction is intuitive, engaging, and impactful. Our approach combines cutting-edge UX/UI design with strategic thinking to build digital ecosystems that not only solve problems but also drive innovation and foster lasting relationships. We create digital solutions that do more than work—they matter.
Process
01. Discovery & Research
We start by understanding your users, their needs, and the challenges they face.
02. Product Strategy
We craft a digital strategy aligned with your business goals and user experience principles.
03. UX/UI Design
We design user-friendly, aesthetically pleasing interfaces that drive engagement and ensure seamless interaction.
04. Development
We build digital solutions using the latest technology to ensure functionality and scalability.
05. Testing & Optimization
We rigorously test and refine to ensure the best possible user experience and performance.
06. Continuous Evolution
We provide ongoing support and improvement to ensure your digital products evolve as your business and users grow.
Services
In a digital-first world, your business needs more than just a website—it needs an experience. Whether you're building a platform, launching a new digital product, or transforming your online presence, our digital solutions are designed to create real impact.
