For the past 20 years, we have worked with some of the most influential brands. It's time to put all that wisdom to work for those who want to improve the world.
"Working with Folks was key to translating our mission into a brand that understood the needs of migrants."
"From the beginning Folks understood the complexity of our model. His strategic vision elevated our impact.
"We needed a partner that combined design, technology and business acumen. With Folks, we found just that.
Building ethical brands the world deserves
About
Many of our clients are addressing today’s most urgent challenges—tackling the climate crisis, reducing inequality, humanizing digital transformation, defending truth, and promoting justice. At Folks, we partner with them to grow with direction, meaning, and heart. Our goal is to amplify their impact and ensure their values resonate deeply with the people and communities they serve.
With over 20 years of experience, we now focus on building Ethical Brands the world deserves. We collaborate with purpose-driven technology companies that prioritize people and the planet. Our approach combines research, strategy, design, systems thinking and ethics to guide organizations. We believe brands should be a force for good—shaping a more just, sustainable, and human future.
Services
Brand Strategy
Research & Insights
Impact Strategy
Market Positioning
Many of our clients are already responding to the great challenges of our time by developing technologies to address the climate crisis, driving initiatives to reduce inequality, making digital transformation more human-centred, promoting justice, and defending truth in a world saturated with misinformation.
However, even the best solutions need to be communicated clearly, empathetically and relevantly to the world. That's where we come in. How do we translate complexity into a language that people understand? How do we connect with your stakeholders? What values do we communicate? Which human truths do we address? How can we generate an impact that goes beyond economics?
At Folks, we work with organisations that prioritise people and the planet in every decision they make. Through research and strategy, we amplify the positive impact of their brands. Using design, ethics and critical thinking, we empower them to respond to challenges in a meaningful way.