Independent branding and digital experience studio
Folks develops brand strategy, brand identities and digital experiences. Our services include research and strategy, branding, website design, app design, UX and UI.
Selected branding and digital experience projects
Lekus — Branding
Technology can feel like a summer romance that wants all your time. We built Lekus around a calmer, lasting relationship with it, inspiring people to write their own story through technology, not behind a screen.
Services: Brand Strategy, Brand Identity, Brand Narrative
Addicraft — Research
Addicraft’s engineers make industrial machinery lighter, cheaper and simpler through topology optimisation and 3D printing. We defined their value proposition and go-to-market, turning deep technical expertise into a story buyers understand: from intelligent design to positive impact.
Services: Go-to-Market Strategy, Sales & Commercial Proposal, Market Research, Value Proposition
Haramain — Branding
A railway that joins Makkah and Jeddah carries more than passengers: it carries journeys of faith. Together with Renfe, we created the brand of the Haramain High Speed Railway for Saudi Arabia, an identity as calm, precise and dignified as the trip itself.
Services: Brand Identity, Brand Narrative
Kalipso — Branding
European regulation never stops moving, and compliance teams were drowning in it. We shaped Kalipso’s story around flow: turning regulatory chaos into clarity, and giving teams back their time.
Services: Research & Strategy, Brand Identity, Brand Narrative
Role — Branding
Strong female bodies have been judged for too long. “Unapologetically Strong” gave Role a narrative that turns stigma into pride, and every woman in sport into the protagonist of her own story.
Services: Brand Identity, Brand Narrative
Coca-Cola — Branding
One of the world’s most recognisable brands still has to speak with one voice across dozens of markets. We created Coca-Cola’s brand guidelines for Europe, so every team could bring the same icon to life with consistency and care.
Services: Brand Identity, Brand Guidelines
Monsart — Branding
Every product on Monsart’s table comes with a story worth telling. We made the Barcelona restaurant “The Home of Gastronomic Curators,” where heritage ingredients become moments meant to be shared.
Services: Brand Identity, Brand Narrative, Digital Experience
Reale Seguros — Branding
Insurance is usually sold as protection from what could go wrong. For Reale Seguros we turned it around: protect what people love and the lives they actually live. Together with Ogilvy, we rebranded the company, from its brand guidelines and communication systems to its digital experience, so every touchpoint feels like someone who is with you, not just insuring you.
Services: Rebranding, Brand Guidelines, Communication Systems, Digital Experience
Aurapay — Digital
Sending money home should feel as safe as handing it over in person. We designed the Aurapay app and its design system so every transfer, card and saving goal feels clear, warm and within reach.
Services: App Design, Web Design, UX & UI
Biyiud — Digital
We designed intuitive app and web experiences for Biyiud, bringing its mission to reduce urban carbon emissions closer to people through seamless UX and UI.
Services: App Design, Web Design, UX & UI
Biyiud — Branding
We shaped Biyiud’s brand around City Bloom: a vision of cities that flourish, connecting people, businesses and communities to make sustainable choices part of everyday life and help reduce carbon emissions.
Services: Brand Strategy, Brand Identity, Brand Narrative
Handy — Branding
Everyone is unique, with their own needs and ideas, and everyone tells the story of their own everyday life. With “Making life easier,” we made Handy part of that story, bringing practicality and inspiration so people live their days more positively.
Services: Brand Strategy, Brand Identity, Brand Narrative
Snab — Digital
Finance teams were juggling invoices, banks and spreadsheets across too many tools. We designed Snab’s product and design system so payables, treasury and an AI financial analyst feel like one calm, connected workspace.
Services: Digital Experience, Design Systems, UX / UI, Web Design
Kalipso — Digital
A product that tracks every regulatory change needs a launch that moves just as fast. We designed Kalipso’s website and digital campaigns to show Kalipso Radar at work: every regulatory change, in real time.
Services: Digital Experience, Digital Marketing, Campaigns & Ads, Web Design, Software Design
Santander — Branding
A bank speaks all day, on every screen, in every branch and at every ATM. Together with FutureBrand, we designed Banco Santander’s brand communication system, a simple, consistent way of speaking so that every message sounds unmistakably like Santander.
Services: Brand Communication System
Bolivia — Branding
A country is told through the hands of its people. We built Bolivia’s country brand from the geometry of its Andean textiles, turning centuries of woven stories into a living pattern that travels the world.
Services: Brand Strategy, Brand Identity, Brand Narrative
Aurapay — Branding
Crossing from the Americas to Europe means carrying a whole life across an ocean. With “Lead the way, relieve life,” we made Aurapay a companion on that journey, not just a way to pay.
Services: Research & Strategy, Brand Identity, Brand Narrative, Digital Experience
Ephrata — Digital
In Côte d’Ivoire, a child with hydrocephalus often depends on the kindness of strangers to reach surgery. We gave Ephrata a home online and a fundraising system that turns scattered appeals into steady, lifesaving support.
Services: Digital Experience, Fundraising System, Web Design
Lymoon — Digital
Developed together with Targobank, Lymoon brings branding and digital experience together to shape a distinctive, people-focused neobank proposition.
Services: Branding, Digital Experience
GrowBeats — Branding
Great sound shouldn’t be a luxury for young people. We gave GrowBeats a loud, confident voice, “Our Sound,” so affordable electronics could feel as big as the lives they soundtrack.
Services: Brand Identity, Brand Narrative