At Folks, we’ve had the privilege of collaborating with Jamoteca, a Spanish gastronomic enclave in the heart of Shanghai, China. Our work focused on the comprehensive creation of its corporate identity and brand experience, blending the rich Spanish culinary tradition with a modern and welcoming touch.

From the conception of the brand to the materialization of its essence in every detail, we dedicated ourselves to forging a visual identity that encapsulates Jamoteca’s very essence. We developed a distinctive logo that evokes the familiarity of authentic Spanish restaurants, merging traditional craftsmanship with contemporary elements.

In collaboration with the design studio Astet, the approach encompassed interior design, recreating an atmosphere that transports customers to the characteristic ambiance of Spain’s most emblematic corners. The balance between the classic and the avant-garde is reflected in every corner, inviting guests to feel at home while exploring new culinary experiences.

The carefully selected color palette represents the energy and welcoming spirit of Spain, conveying a warm and cheerful tone reflected both in the brand and in the customer experience.

To complement this visual identity, we developed a dynamic and cheerful illustrative style that captures the vitality inherent in Spanish culture. These illustrations enhance Jamoteca’s overall experience, adding an additional layer of authenticity and modernity to the brand.

This project represents Folks’ commitment to excellence in creating brands and branding experiences that endure in the minds and hearts of those who experience them.