Folks

Ephrata ONG

What does hope mean for a child facing complex medical challenges?

At the heart of Ivory Coast, there exists a beacon of hope named Ephrata.

This NGO, established in 2016 in Ivory Coast and extended to France in 2020, has a clear purpose: to provide support to children battling hydrocephalus and spina bifida. In 2020, they managed to assist 90 children, providing resources for surgeries and donating valves through strategic collaborations.

Ephrata not only envisions change but actively constructs it. The House of Hope stands as a living testament to this conviction. This comprehensive space offers rehabilitation, disability information, accommodation during surgical treatments, and psychological support for parents.

Since its inception in 2017, Ephrata has gathered over 30 active members and now looks beyond the borders of Ivory Coast, aspiring to extend its assistance internationally.

The impact is tangible: over 20 million francs raised since 2016, dedicated to saving and enhancing lives. 2021 marked a milestone with 100 children operated on, surpassing the previous year’s numbers. Collaboration with ChildHelp France allowed the donation of 100 valves and assistance to 50 children, totaling 74 million CFA francs and 112,000 euros raised.

Folks takes pride in contributing to the development of the Ephrata NGO in Spain, a space dedicated to fundraising for these children, paving the way for those wishing to support this noble cause.

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Team
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Óscar Bodí
Founder at Folks
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Laeticia Aka
Vice President at Ephrata
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Álex González
Brand Strategist
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Guadalupe Ramos
Communication Manager
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About

We work to design your future so irresistible

Folks, a strategic design studio committed to positive transformation, has been dedicated to driving brands, organizations and movements guided by purpose towards strategic success with a beneficial impact on the world.

+15 years, we have collaborated from the most iconic brands in the world to visionary startups and non-profit organizations, both in the national and international markets, covering a wide variety of sectors and needs.

We unite strategy, identity and experience to drive positive impact inside and outside an organization and to explore new frontiers. We move businesses, people, and the world forward.

In a world with increasingly complex challenges, having a clear vision and direction is crucial. We help companies navigate this uncertain landscape by exploring potential futures and designing strategies that pave the way towards a more sustainable and equitable future for all. Brands have the responsibility and opportunity to lead this change by aligning their strategies with social values and positively contributing to the well-being of people and the planet.

Identity is not just about simple asset identifiers. It's about doing the right thing through actions and ethical behaviors. We call it: responsible leadership. We turn your identity into a catalyst for change that drives your efforts, transforming your vision of the future into a reality that people can experience today.

The experience is no longer about simple transactions; it's about transformation. Brands that recognize this emerge as leaders of change. Today, people's expectations towards brands are higher than ever, and loyalty is fragile. That's why it's not enough to proclaim who we are; we must demonstrate it with tangible actions. It's about moving towards a common good: our employees, customers, community, and planet.

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Ideas

Read, listen and discover how to build better brands

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A podcast about how business can change the world

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We are a completely remote and digital studio, but sometimes we are in these locations:

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Designing
life-centered
businesses

Customers’ lives are constantly shaped by unpredictable global forces. According to recent statistics, 72% of customers say that external factors influence their lives more than ever, while 60% indicate that their priorities change depending on what is happening in the world. At the same time, 95% of B2C and B2B company executives recognize that customers change faster than companies can adapt.

Thoroughly understanding customers, whose expectations constantly fluctuate, becomes crucial for businesses. Adopting a life-centered vision involves being aware of the economic, social and cultural forces that influence life and finding ways to respond to them by creating value for all.

This approach facilitates the construction of more adaptable and flexible businesses, with greater diversification and responsibility in the face of social challenges. It is essential to recognize that the era in which companies focused exclusively on maximizing profits is over. Contemporary business models transcend their own borders and are integrated into social and environmental systems, caring about their well-being and using these aspects as drivers of innovation.

For example, Nike is not just a sportswear brand; challenges stereotypes and gender roles and promotes access to sport for all. Therefore, companies that opt for life-centered strategies are willing to boldly innovate in all aspects of their operations, better positioning themselves to remain relevant and thrive in an ever-evolving environment.

Finally, the future demands designing new paths in an unprecedented scenario, where creativity and imagination become allies to forge a better future.

Four areas that we use as drivers of innovation

Being aware of our context and future challenges, giving more than we receive to deliver the greatest positive impact possible, constantly surprising to exceed expectations in experiences, and innovating to adapt to the context rapidly and meet the fast-changing demands and behaviors of customers are all essential aspects of navigating this future landscape.

A conscientious approach to our responsibilities towards society and the environment to delve into human truths and address issues and needs correctly. We recognize all living beings as strategic assets, adopting a life-centric approach that builds value not only for customers but for the entire ecosystem, integrating ethics and awareness into every aspect of our business strategy.

With an infinity of choice possibilities, loyalty fades away; building an interconnected vision is essential. By creating sustainable long-term relationships and contributing strategically, we forge interconnected ecosystems of people, organizations, and companies with shared values. By positively differentiating ourselves, we build a vision that transcends expectations, connecting brands and customers in a network of shared meaning.

The speed of adoption and instant feedback are defining the success of brands. We are confronted with the reality of shifting frameworks and the need to respond to increasingly elevated expectations. In this dynamic context, our ability to continuously adapt, innovate, and maintain an agile mindset allows us not only to survive but to thrive amidst complexity and the rapid pace of change.

In an environment of heightened expectations, the ability to continually exceed customer expectations becomes essential. To achieve this, we must design extraordinary experiences that resonate with the needs and aspirations of our audience. By anticipating constantly evolving demands, embracing agility, and offering solutions that not only satisfy but also inspire, we create a lasting emotional bond with customers.