At Folks, we have collaborated with Lekus to carry out a project that transforms the interaction between people and technology into a calmer and more enriching experience. We have played a fundamental role in conceiving strategies, creating distinctive brands and a strong digital presence, as well as developing e-commerce platforms.
Our services, ranging from research to digital design, brand strategy and design, and marketing, have paved a new path in the relationship between consumers and technology, emphasizing the importance of a more measured and meaningful connection in an increasingly digitized world.
This project is also a call to rethink how brands interact with their consumers, promoting harmony between technological innovation and the human experience.
Folks, a strategic design studio committed to positive transformation, has been dedicated to driving brands, organizations and movements guided by purpose towards strategic success with a beneficial impact on the world.
+15 years, we have collaborated with leaders and visionaries, both in national and international markets, covering various sectors and needs.
We unite strategy, identity and experience to drive positive impact inside and outside an organization and to explore new frontiers. We move businesses, people, and the world forward.
In a world with increasingly complex challenges, having a clear vision and direction is crucial. We help companies navigate this uncertain landscape by exploring potential futures and designing strategies that pave the way towards a more sustainable and equitable future for all. Brands have the responsibility and opportunity to lead this change by aligning their strategies with social values and positively contributing to the well-being of people and the planet.
The experience is no longer about simple transactions; it's about transformation. Brands that recognize this emerge as leaders of change. Today, people's expectations towards brands are higher than ever, and loyalty is fragile. That's why it's not enough to proclaim who we are; we must demonstrate it with tangible actions. It's about moving towards a common good: our employees, customers, community, and planet.
