Folks

Role

Empowering Women in Sports

In a world where women’s empowerment stands as a powerful reality, we encounter a challenging question: Why can’t a woman have a muscular body and be stronger than a man? This question served as a starting point for creating a brand that reflected the true essence of female athletes. It was time to challenge existing roles and stereotypes, highlighting strong, empowered women who own their bodies and minds.

Folks embarked on a mission to bring to life a community of empowered women, united by a common purpose: challenging the status quo. This brand represents living proof of the perseverance, vision, and effort of women who defy expectations and excel in the world of sports. Here, empowerment is not just a theory but a reality manifested through brand design, brand strategy, packaging, communication, and brand experience.

In a world where women demonstrate their strength and capabilities day by day, this brand stands as a beacon of inspiration and change, redefining what it means to be a strong woman in sports and beyond.

About

We work to design your future so irresistible

Folks, a strategic design studio committed to positive transformation, has been dedicated to driving brands, organizations and movements guided by purpose towards strategic success with a beneficial impact on the world.

+15 years, we have collaborated from the most iconic brands in the world to visionary startups and non-profit organizations, both in the national and international markets, covering a wide variety of sectors and needs.

We unite strategy, identity and experience to drive positive impact inside and outside an organization and to explore new frontiers. We move businesses, people, and the world forward.

In a world with increasingly complex challenges, having a clear vision and direction is crucial. We help companies navigate this uncertain landscape by exploring potential futures and designing strategies that pave the way towards a more sustainable and equitable future for all. Brands have the responsibility and opportunity to lead this change by aligning their strategies with social values and positively contributing to the well-being of people and the planet.

Identity is not just about simple asset identifiers. It's about doing the right thing through actions and ethical behaviors. We call it: responsible leadership. We turn your identity into a catalyst for change that drives your efforts, transforming your vision of the future into a reality that people can experience today.

The experience is no longer about simple transactions; it's about transformation. Brands that recognize this emerge as leaders of change. Today, people's expectations towards brands are higher than ever, and loyalty is fragile. That's why it's not enough to proclaim who we are; we must demonstrate it with tangible actions. It's about moving towards a common good: our employees, customers, community, and planet.

Ideas

Read, listen and discover how to build better brands

Alianzas estratégicas: La clave para prosperar en un mercado feroz

Regenerative Brand Strengths

Estrategias para la transición a un Modelo de Negocio Sostenible

Cómo integrar los Objetivos de Desarrollo Sostenible (ODS) en tu Estrategia de Marca

Evaluación del impacto social y ambiental de tu Negocio

Decrecimiento: Desafiando el crecimiento económico

Identificar oportunidades para Negocios con Impacto Social

Innovación Social: Definición, Ejemplos y Claves para transformar sociedades

Todo está cambiando

A podcast about how business can change the world

New Business

oscar@folksbrands.com

General Inquiries

hola@folksbrands.com

We are a completely remote and digital studio, but sometimes we are in these locations:

Valencia, SP
Madrid, SP
Mexico City, MX

Approach

Designing
life-centered
businesses

Customers’ lives are constantly shaped by unpredictable global forces. According to recent statistics, 72% of customers say that external factors influence their lives more than ever, while 60% indicate that their priorities change depending on what is happening in the world. At the same time, 95% of B2C and B2B company executives recognize that customers change faster than companies can adapt.

Thoroughly understanding customers, whose expectations constantly fluctuate, becomes crucial for businesses. Adopting a life-centered vision involves being aware of the economic, social and cultural forces that influence life and finding ways to respond to them by creating value for all.

This approach facilitates the construction of more adaptable and flexible businesses, with greater diversification and responsibility in the face of social challenges. It is essential to recognize that the era in which companies focused exclusively on maximizing profits is over. Contemporary business models transcend their own borders and are integrated into social and environmental systems, caring about their well-being and using these aspects as drivers of innovation.

For example, Nike is not just a sportswear brand; challenges stereotypes and gender roles and promotes access to sport for all. Therefore, companies that opt for life-centered strategies are willing to boldly innovate in all aspects of their operations, better positioning themselves to remain relevant and thrive in an ever-evolving environment.

Finally, the future demands designing new paths in an unprecedented scenario, where creativity and imagination become allies to forge a better future.

Four areas that we use as drivers of innovation

Being aware of our context and future challenges, giving more than we receive to deliver the greatest positive impact possible, constantly surprising to exceed expectations in experiences, and innovating to adapt to the context rapidly and meet the fast-changing demands and behaviors of customers are all essential aspects of navigating this future landscape.

A conscientious approach to our responsibilities towards society and the environment to delve into human truths and address issues and needs correctly. We recognize all living beings as strategic assets, adopting a life-centric approach that builds value not only for customers but for the entire ecosystem, integrating ethics and awareness into every aspect of our business strategy.

With an infinity of choice possibilities, loyalty fades away; building an interconnected vision is essential. By creating sustainable long-term relationships and contributing strategically, we forge interconnected ecosystems of people, organizations, and companies with shared values. By positively differentiating ourselves, we build a vision that transcends expectations, connecting brands and customers in a network of shared meaning.

The speed of adoption and instant feedback are defining the success of brands. We are confronted with the reality of shifting frameworks and the need to respond to increasingly elevated expectations. In this dynamic context, our ability to continuously adapt, innovate, and maintain an agile mindset allows us not only to survive but to thrive amidst complexity and the rapid pace of change.

In an environment of heightened expectations, the ability to continually exceed customer expectations becomes essential. To achieve this, we must design extraordinary experiences that resonate with the needs and aspirations of our audience. By anticipating constantly evolving demands, embracing agility, and offering solutions that not only satisfy but also inspire, we create a lasting emotional bond with customers.