Reale. Adapting the business to the new context and creating brand management tools.

In a sector where trust and accessibility are essential, Reale Seguros chose to take a decisive step forward to meet the evolving needs of the market. In collaboration with Ogilvy, we at Folks worked on repositioning the company and evolving its brand identity, designing a flexible visual and verbal system prepared to adapt to a constantly changing environment. The challenge was to create a brand that balances solidity with closeness, embodying Reale Seguros’ commitment to providing safety and peace of mind to its clients.

This renewal goes beyond design—it is a strategic bet on the future of the company. Through a refreshed identity that conveys accessibility, confidence, and modernity, the brand is now positioned as a reference point within the insurance industry. Its transformation is not limited to aesthetics but reflects a deeper shift in how the company communicates its purpose and values.

The new identity will come to life through a series of events and campaigns designed to showcase Reale Seguros’ renewed vision. By reinforcing trust and human connection, the brand demonstrates how insurance can be understood in a more accessible and empathetic way, one that has a positive impact on people’s daily lives. This evolution marks the beginning of a new chapter for Reale Seguros—one in which tradition and modernity meet to build stronger, more meaningful relationships with customers.